Fast fashion consumption
Fast fashion significantly impacts teenagers, especially those with part-time jobs. Social media and peer influence drive teens’ clothing purchases. According to a 2023 Ypulse survey, 70% of teens follow influencers, and many buying what they see online. Similarly, Piper Sandler’s article, “Taking Stock with Teens,” reveals that 52% of teens with jobs spend most of their income on fashion, favoring brands like Shein, H&M, and Zara. Teens often prioritize trendy clothing over environmental concerns, sustaining fast fashion’s popularity.
