LeBron James takes his Talents to Hollywood

Yoav Raichelson, Author

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A bomb went off in the NBA after Adrian Wojnarowski tweeted that LeBron James agreed to a four-year deal with the Los Angeles Lakers.

James signed a four-year deal with the Lakers which is the longest contract he has signed since joining forces with the Miami Heat in 2010. Every contract James has signed since then has been three years or less, many of which had player options.

The four-time MVP left a tremendous legacy behind in Cleveland after bringing them the city’s first sports championship 52 years, winning the 2016 NBA Finals. The Cavaliers became the first team in NBA history to come back from being down three-to-one in the finals.

LeBron James, according to Forbes Magazine, has the biggest brand out of all active NBA players and considered by many to be one of the best players in the world. The Lakers are currently the second most valuable franchise in the association, worth, roughly, $3.3 billion.

Two of the biggest sports brands in the United States teaming up, especially coming from a smaller market like Cleveland, will surely have a grand impact on the most popular American sports league outside of the country.

Leo Mulready, a junior at Hall High School, who has a great passion for basketball, stated, “LeBron in Los Angeles would help the global brand and skyrocket the ratings. The Lakers are already so popular with Magic Johnson as the general manager.” Johnson, 59, is a Laker legend who won five championships with the team and heavily recruited James to join them.

LeBron James has changed the basis of the NBA’s competition and business with this move and made the Lakers a team for others to keep their eyes on.